Post by account_disabled on Mar 5, 2024 4:09:03 GMT -5
In an era in which digitalisation has exponentially expanded the possibilities of connection, the human factor takes on a central role in communication. Social networks, with tools such as live videos, have opened a direct channel between the public and well-known personalities or brands , strengthening bonds of loyalty and esteem. But how does storytelling fit into the digital context and why is it so effective? Storytelling strikes the emotional chord of narration, the one that touches the most intimate aspects of our being.
Think of Coca-Cola's Christmas campaigns : those Hong Kong Telegram Number Data images of conviviality and celebration activate memories and sensations of warmth and belonging, making us feel part of a familiar and welcoming scene. Emotion and involvement are the keys to the success of storytelling in advertising. It is no longer a question of simply promoting a product or service, but of communicating the emotional values that animate a brand . The essence of a company is conveyed through stories that include images, sounds and videos, creating a narrative that deeply engages the audience.
This is why we often hear stories from people who work within companies: they share personal experiences that involve us to the point of making us feel part of the corporate universe . Effective communication goes beyond the “ what ” is done, exploring the “ why ” and “ how ” of company actions. These three elements - the why, the how and the what - are crucial in the communicative order because they speak directly to the emotional sphere of the consumer. When we describe why a company does what it does (the why) and how it helps its customers (the how), before we even get to what it offers (the what), we are directly addressing people's feelings.
Think of Coca-Cola's Christmas campaigns : those Hong Kong Telegram Number Data images of conviviality and celebration activate memories and sensations of warmth and belonging, making us feel part of a familiar and welcoming scene. Emotion and involvement are the keys to the success of storytelling in advertising. It is no longer a question of simply promoting a product or service, but of communicating the emotional values that animate a brand . The essence of a company is conveyed through stories that include images, sounds and videos, creating a narrative that deeply engages the audience.
This is why we often hear stories from people who work within companies: they share personal experiences that involve us to the point of making us feel part of the corporate universe . Effective communication goes beyond the “ what ” is done, exploring the “ why ” and “ how ” of company actions. These three elements - the why, the how and the what - are crucial in the communicative order because they speak directly to the emotional sphere of the consumer. When we describe why a company does what it does (the why) and how it helps its customers (the how), before we even get to what it offers (the what), we are directly addressing people's feelings.